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Consumer Research – Prove your Marketing Concepts to Clients by using Data compiled from Real Shoppers

Enterprise Clients who wish to gain insights into the potential impact of their 3D Planogram and store design choices developed during the Editing and Design stage can use the Buzz 3D Consumer Research module to test those concepts with real world shoppers – thereby establishing ‘proof’ that their proposals will be successful when presented to consumers.

  • Convert any number of design concepts into shoppable stores
  • Create “Control” and “Test” layouts for comparison
  • Present to real people (consumers) so you can measure their response
  • Calibrate Eye Tracking hardware to each shopper
  • Provide a context - a “story” that will determine they approach their shopping experience
  • Invite them to go virtual shopping*
  • All behaviour, including all interactions and eye-tracking, are recorded for later analysis
  • Shopper Data is saved to their unique Profile and aggregated into a master database ready for high speed analysis
  • Unlimited numbers of shoppers supported
  • When all sessions are completed, use the Buzz Data Mining module to analyse the data and prove the success of your Marketing concepts

* There is an Academically-recognised correlation of 92% between Virtual Shopping and Real World

 

       
 

 

 

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