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For Enterprise clients, the Buzz 3D Data Mining Suite provides easy to use analytics to explore shopper interest in your various Virtual Store designs and obtain fast answers to key questions. This will enable you to discover which layouts will be the most successful, and by association present you with all the data you need to prove it.

  • Buzz 3D SmartQuery™ is unique to Buzz 3D technology, and enables data to be queried in "plain English" and get specific answers in seconds. Filters can be applied to include/exclude any demographics and socio-economic classifications, as well as products from your metrics, allowing for powerful and simple de-cluttering of data.Pack Inspection & Comparison reveals the visibility of pack artwork at the product level and allows you to compare across all virtual stores.Footfall Heat Mapping gives a plan view of the virtual store visualising the shopper’s journey through the store, both in motion and when standing still.Interactive 3D Heat Mapping shows heat maps overlaid on all items from within the 3D store, revealing which products, POS and other Messaging received the most visual attention from your shoppers.
  • KPI Reports have been defined by IPSOS based on industry standards, and are customisable by our team to suit your specific needs.

The examination of the above trends, behaviours and location-based influencers maximise Market Segmentation.

 
       
 

 

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