Home > Business Solutions - 3D Planogram > Executive Summary

Below is an overview of the key functionality linked to a 3D Planogram solution.

HD 1080p Photorealistic 3D - advanced graphics at any video resolution

Buzz 3D has been delivering High Definition output since before the era of high definition, and continue to support more advanced resolutions up to the maximum permissible by the onboard graphics card of the host PC.

5.1/7.1 Surround Sound - natural audio, the way we hear in real life

Audio is one of our primary senses, and introduces an incredibly powerful ‘layer’ of realism to a visual experience (as evidenced by the dramatic rise in Blu Ray and Home Theatre installations throughout the world). The audio capabilities of Buzz 3D are second to none, delivering full spectrum high definition advanced, accurate 3-Dimensional Surround Sound, placing any sound made by any element of the environment in its correct position relative to the listener. This function works both for headphones (using psychoacoustic 3D to simulate a three dimensional ‘soundstage’), and true 5.1 / 7.1 output from any compatible audio card to a surround sound audio system placed in-situ for the benefit of the end user.

Buzz 3D InfiniteComplexity™ Engine - no need to ‘fake it’ with photos

Buzz 3D’s proprietary InfiniteComplexity™ engine is a key differentiator. Uniquely, offering the option of creating a highly detailed representation of the real world which less powerful systems have to fake by using 2D photographs in place of genuine 3D content. Buzz’s ability to avoid such fakery makes the entire scene look genuinely realistic, requiring little in the way of leaps of faith from the consumer as they interact with the 3D space. Furthermore, the fact that even ‘clutter’ products are modeled to the same degree of care and attention applied to ‘real’ products within the simulated environment, means that all products displayed have a common baseline of quality, and thus any results from consumer visibility testing/research will not be skewed as a result of compromised quality levels of non-critical components.

Full Freedom Of Motion - move where you want, when you want

Just like in the real world, if your designers permit it, consumers can easily move to any location in the store that takes their interest, and study or interact with any object just as would apply in the real world.

Powerful Pre-Scripting Capabilities - integrated presentations to simulate in-store events

And for when a completely freeform experience becomes too wide ranging, we have a number of pre-scripted capabilities that we can introduce that will subtly guide consumers along certain pathways without them feeling constrained, or limited. These range from the simple placement of barriers to indicate restricted passage, to 3D staff members who intercede to turn the consumer away from the restricted area. This same mechanism can also be used to deliver automated presentations, opening a product to display its contents, or the mechanics by which it functions.

Rapid Development - effect changes in moments

Driven by a comprehensive suite of easy to use 2D interfaces, anyone can effect changes to any of the 3D environments within seconds. Adjusting the position of objects on shelves, importing previously assembled shelves with product placement already within the library, or even changing an entire environment, all can be accommodated.

MySQL™ Database Foundation - storage and management of all your data

The user interface which stores and manages your content is built on the industry standard mySQL database – fast, reliable, powerful and proven. MySQL consistently scores among the top databases of the world for performance, throughput and reliability, used amongst such companies as Associated Press Cox Communications, Google, Lufthansa, MIT Lincoln Labs, NASA, Sabre Holdings, Yahoo and others.*
*Source http://www.mysql.com/why-mysql/benchmarks/

Quick and Easy 2D Planogram Builder - automatic conversion into 3D

All 3D environments are created using a 2D planogram methodology, allowing layouts of products to be assembled or updated with full audit trail and undo/redo functions very quickly and easily using our dedicated drag-and-drop interfaces. Once completed, the Planogram can either be used in its 2D state for any forthcoming research trial or visualization, or you can press the 3D button, and have the data converted to three dimensions and placed in the designated environment for full Virtual Reality deployment.

No 3D Specialist Skills Required - let Buzz 3D do it all

Although the Buzz 3D interfaces are familiar to anyone conversant with day to day Windows usage, if your in-house resources do not include staff with 3D modeling skills, then Buzz 3D offers a highly competitive model creation service. Let us build your database without impacting on your workflow – we have extensive experience over many years in producing models and content which are suited ideally to the Buzz 3D technology.

Link Multimedia To Your Products - attach video, audio, text or pre-scripted presentations

Buzz 3D can also simulate concept supermarkets, in which products are actually marketed to the consumer as they go through the supermarket – video, audio, textual information or even complete presentations of particular products can all be accommodated within the Buzz 3D framework. Any multimedia can be linked to any product for display on-screen upon selection, or on special ‘plasma screens’ throughout the supermarket (available depending upon your architectural preference for a 3D environment).

Buzz 3D FootStep™ User Metrics - record and analyze user actions and behavior

Buzz 3D FootStep™ is an optional module best suited to situations where consumer behavioural analysis is paramount. FootStep™ records user metrics to disk in real time to be recalled like an action replay at any later date to either re-live the consumer’s session, or run mathematical functions against in order to collate behavioural statistics. Capable of both internal stats calculations and outputting data files to 3rd party packages, FootStep™ details where a consumer went in the store, which direction they were facing, at what time, the items of interest on view during that process, which items were selected for closer scrutiny, how they were manipulated, whether or not they were added to the cart or put back on the shelf, and whether they were zoomed in on for high detail viewing. Buzz 3D FootStep™ is an invaluable module for post-session large scale comparative analysis.

Eye-Tracking Compatible - Buzz 3D FootStep™ sees where you look

Eye tracking hardware can also be linked in to the recording system, making it possible for Buzz 3D FootStep™ to add to its recording options the ability to identify whereabouts on-screen the eyes of a consumer were looking, and integrating this with the core user metrics which are saved as part of the FootStep™ data file, providing a far more accurate picture of the consumer’s psychology during the selection and browsing process.

“Enterprise” Ready, over www, lan, wan - remote admin supports multiple simultaneous users

Buzz 3D is designed to upscale smoothly, from a single PC to worldwide deployment, integrating across the corporate LAN, WAN, VPN or Web, and capable of handling an unlimited number of simultaneous users both at the admin / building stage and the deployment stage, with unlimited scope for database expansion to serve the most demanding applications.

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3D Interface
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Output to Video
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High Definition display
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3D Planogram
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Category Management

For further enquiries and to try our software first hand please contact our CEO, Ian Medhurst at ian@buzz3d.com.