Buzz 3D - Business Solutions

A state of the art Virtual Reality interface which enables Manufacturers and Retailers to create photorealistic real world 3D environments that can be displayed in high-definition (1920x1080 or beyond), thereby simulating all the sights, sounds and interactions of the consumer shopping experience.

The Buzz 3D solution has been created so that even staff with no appropriate technical skill can quickly and easily generate fully interactive 3D environments, where products can be seen and selected (held in the hand), and manipulated to view from all angles, and magnifications. Although this is Buzz 3D’s defining competency, we have also recognised the need for supremely low level analysis of data accrued during the consumer’s journey through the virtual world. Consequently, our FootStep™ module provides an action replay recording system which is second to none, providing an ongoing recording of all interactions and observations of the entire consumer session. The latter can be replayed independently or aggregated in batch form with hundreds of other respondent recordings, and then output to 3rd party analysis software via our propriatery two-way data pipe technology, which is also capable of interfacing (import & export) with any of the specialist 2D Planogram applications detailed below if our clients desire to enhance their current workflow processes.

Either as a stand-alone visualisation tool, or potentially greater significance by importing the valuable data the above applications produce, Buzz 3D can enable their clients to accurately visualise the impact a change to product, shelving and aisle positioning may have in a retail location. Even new store designs can be evaluated without a single brick being laid to ensure that a theoretical layout is "right first time".

To read a full Executive Summary on the software's key features please click here or for further enquiries and to try our software first hand please contact our CEO, Ian Medhurst at ian@buzz3d.com.

Ensure that your products are marketed as effectively as possible so that all your in-store sales are maximised.
Provide better support for your National Account Managers in order to help the Supermarket Buyer manage the category more effectively.

If you are a Retailer, in addition to visual representation, the internal Analytical capabilities of 3D Planogram can facilitate Micromarketing through the dynamic exploration of different ‘What If’ scenarios relating to volume & turnover parameters for each shelf, plus generating individual and accumulative resulting margins.

From concept through to the creation of future product designs, simple UI’s enable new packaging ideas to be positioned alongside your existing products, and those of your competitors, so that new ideas and concepts can be evaluated by colleagues and clients.

This fully integrated design tool can run locally on a single PC, or on a LAN for ease of communication. Alternatively, it can be deployed on a worldwide basis via WAN, VPN or the Internet.

The ‘drag & drop’ UI enables even non-technical staff to quickly and easily explore different aisle, display unit and product positions on shelves or pegboards. Ideal for where a conventional ‘static’ 2D Planogram falls short, such as complex surface designs, which can only be evaluated by 360º shopper manipulation, or for large items such as cereal boxes and paper products where an aisle view is the only way to fully appreciate their appearance in a retail environment.

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